Develop and execute comprehensive marketing strategies, enhancing brand visibility and engagement across social media, email, digital ads, and PR.

Work with international distributors to provide marketing collateral and run global marketing campaigns.

Oversee and manage 25K+ follower social media channels (Instagram, Facebook, X, TikTok, YouTube), aligning content with brand messaging and growth objectives.

Plan and implement seasonal marketing strategies and product launches, increasing brand awareness and customer engagement.

Act as the primary communications liaison between Burley and project partners, ensuring consistent and impactful brand messaging.

Create and manage targeted email campaigns for 36K subscribers (B2B and B2C), leveraging data to optimize engagement and ROI.

Direct influencer and affiliate marketing programs, PR efforts, and product launches contributing to successful rebranding projects.

Ensure content represents a diverse range of riders and types of riding.

Track and manage a $30K influencer seeding budget.

Utilize Klaviyo, Hootsuite, Meta Business Suite, and Yotpo for campaign management and analytics, providing insights to inform strategy adjustments.

Manage and mentor a seasonal Social Media Intern, fostering skill development and contributing to team success.